Rethink your eCommerce Strategy, the Future Is Headless

  • Posted by EcommSmartz
  • /
  • October 1, 2019

ECommerce has been growing at a rapid pace for the last few years. Is the same pace of growth expected in the coming years? Well, here are statistics for you:

“E-commerce retail sales are expected to account for 13.7% of global retail sales in 2019.” – Source: Statista

“The E-commerce segment’s share is expected to expand to 11% by 2030, riding on a rapidly growing internet economy.” – Market research firm Nielsen

From the above statistics, the eCommerce growth is for sure speedy in the coming years. Even there will be a tough competition among the popular eCommerce brands. To stay ahead of the competition, it has become imperative for eCommerce store owners to offer seamless shopping experiences across all channels and touch points. So keeping this thing in mind, many brands have already started rethinking about their eCommerce strategy and here headless approach has gained the attention of brands for enterprise ecommerce development.

Here are two reasons why headless is growing in popularity:

  • First, growing expectations of customers and complex matrix of buyer touchpoints demand flexibility that is difficult for full-stack solutions to execute.  
  • Second, historically brands used their website as a repository of content solely.  However, due to the massive amount of content, they might want to expand into eCommerce (particularly in the B2B space). Building out commerce engine and connecting it to the existing content management solution is better than creating a completely new website.

Benefits of Headless CMS


Modern consumers seek for up-to-date, easy to use, and seamless front-end while backend capable of handling increasingly complex transactions. Headless e-commerce allows for infinite flexibility and customization because the front end and back end of a headless system are separate. Here, brands can easily make changes and update their customer-facing content layer without disturbing their business infrastructure.


As headless systems are de-coupled, it is easy to make changes to your front end without disrupting the back end, and vice versa. Decoupling allows new functionalism and integrations applied faster and cost-effectively. With this technology moving at warp speed, it is easy to update a new iPhone Operating System without rebooting the entire system.


Innovation is important for success and it’s an effective way to learn the preferential subtleties of your key markets. When it comes to experimentation, you are free to experiment without fear because headless systems are de-coupled.

Marketers are allowed to run continuous back-end experiments for achieving the highest level of user personalization. This way, businesses can design a powerful and engaging e-commerce site.


The decoupled integrations of headless CMS architecture allow you buying not in bulk (which can end up with software that you don’t need in the future). Instead of this, you can work closely with your technology team or SI and make the most sense for your business to identify which integrations will actually impact your bottom line.

Is Headless Good For Every Business?

Headless is an effective solution for almost all the businesses that want to grow their eCommerce offering. Excellent headless candidates include the businesses having quickly and constantly changing content and firms with an experienced marketing and content organization. Large conglomerates those need to exercise content and experience governance by enforcing workflow approval processes are also a good candidate for Headless.

When it comes to selecting a headless approach, it is imperative to consider the present and future business requirements. To find the best fit for your brand, make sure to consult an experienced integrator. For more information, get in touch with our experts for the best Enterprise Ecommerce Solutions.